2018 Ford F-150 Media Drive

Ford Altering Credit Modeling Using Artificial Intelligence

In a recent press release from Ford, the car manufacturer announced they teamed up with ZestFinance to conduct a study to determine whether artificial intelligence (AI) machine learning could better predict credit risks for auto financing using a number of different factors beyond credit scores. The overall objective was to analyze more data differently from

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ford explorer on beach road

GenX Is GenXplorer for Ford

Gen-X doesn’t always get the love it deserves from big companies. Sandwiched between the larger Baby Boomer and Millennial Generations, Gen-X is often misunderstood or ignored by manufacturers and marketers. That’s a huge mistake, as members of Gen-X are now reaching their prime earning years. Ford is one company that’s not dropping the ball with

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