Category Archives: Articles

Difference between trade in, retail, and third party pricing

When working with customers who have done their own research on trade values, the issues of pricing sometimes come up, specifically trade in, third party, and retail prices. A lot of buyers with trade ins don’t understand why they can’t get just under retail for their trade. This seems like it would allow the dealership

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Resources for Finding Vehicle Information

There are a lot of sources out there for finding vehicle information. Below are some links to help you find the information you need to make the right decision with your vehicle purchase.         Equipment and Options Many manufacturers publish brochures that have information on all the equipment packages and options that are available

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Kicking Tires at the Dealership

While buying a new car is relatively straight forward, things get a lot more complicated when you are looking at used vehicles. When looking at new cars, your main concerns are probably brand, model, equipment, options, and pricing. When looking at used vehicles, you also have to consider miles, condition, and vehicle history. These complications

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The Games that Other Dealerships Play

Competition is fierce in the automotive industry, and it is particularly fierce in the online marketplace. There is a lot of information online both from the dealerships themselves and from third party websites. Unfortunately, this has led a lot of dealerships to use dirty tricks to take advantage of their customers and get a leg

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