It’s been nearly 100 years since Henry Ford quipped that “any customer can have a car painted any color that he wants so long as it is black,” about his monochromatic Model T.
In that time, Ford Motor Company’s color palette isn’t the only feature of its vehicles that has become more responsive to consumer demand. Today’s Ford buyer can customize his or her vehicle in any number of ways, and no vehicle exemplifies the flexibility of Ford to meet its customers’ desires more than the new Ford F-150 Raptor.
The new Ford F-150 Raptor is a limited series version of the popular F-150 truck designed for off-roading. The high-performance truck is much in demand by Ford consumers, who have a variety of options available to customize their vehicle.
Ford allows consumers to pick out and price the options they want for their Raptor via a convenient website. Some popular options include:
- SuperCrew – The SuperCrew cab style rides on a 145-inch wheelbase, which is a foot longer than the SuperCab option. This larger cab style offers four front-hinged doors, a larger back seat, and a substantial 5.5-foot bed. For consumers who intend to bring passengers along for their outdoor adventures, the SuperCrew is the right choice.
- Luxury Group Package – The Luxury Group Package provides consumers with a ton of posh amenities, including 10-way adjustable leather seats, the SYNC3 infotainment system, power adjustable pedals, a 360-degree camera, electronic safety features such as blind spot and cross traffic alerts, remote start, and much more.
- Technology Package – The Technology Package makes the Raptor a high-tech off-roader with a variety of tech features in addition to those offered in the luxury group package, including the celebrated Pro Trailer Backup Assist, which makes parking boat trailers much easier for drivers.
- Hood Graphics Package – The Hood Graphics Package gives buyers the chance to truly customize their vehicle with a variety of impressive designs.
The new Raptor’s standard options are quite impressive. The vehicle comes standard with a twin turbo 3.5-liter EcoBoost V6 engine that cranks out 450-horsepower. The Raptor is built on the new aluminum bodies Ford is using for the F-150 series. These lighter bodies allow the Raptor to be more lightweight and fuel-efficient without compromising safety or performance.
Consumers are responding well to the limited edition truck. Ford’s build-your-own Raptor website is getting considerable traffic, and many customers are asking about the Raptor at Ford dealerships.
The automotive press is responding well, also. The 2017 F-150 Raptor recently won AutoGuide.com Reader’s Choice Truck of the Year Award. The award is chosen by readers of AutoGuide.com websites, which receive 242 million monthly page views, making the AutoGuide.com group the largest online automobile readership.
Bloomington Ford is an Indiana car dealership proudly serving customers in the greater Bloomington area. Whether you’re an individual looking for a great vehicle or a business looking for a reliable fleet, Bloomington Ford can help you find an affordable, reliable solution.